Inside the Hospitality Meccas: Who’s Leading—and Who’s Catching Up

Orlando, Las Vegas, and New York City have long held their spots on the global hospitality leaderboard. These cities are known not just for the volume of their visitors, but for the layers of experience they offer—world-class dining, polished venues, and unmatched entertainment. But as the hospitality world evolves, so too does the list of hotspots catching the industry’s eye. Cities like Ahmedabad, Lisbon, and Greenville may not have been traditional go-to's, but they're rising fast, drawing attention for fresh offerings and renewed local investment.

Let’s explore what makes these cities stand out and how businesses can make the most of growing and shifting tourism patterns.

Orlando, FL: The Entertainment Capital That Works Overtime

Orlando attracts over 75 million visitors each year, thanks in part to its world-renowned theme parks and convention centers. But beneath the surface, the city has mastered the art of scalable hospitality. With an infrastructure built for high-volume tourism, Orlando blends convenience with creativity. According to Cvent’s 2024 rankings, it continues to rank among the top U.S. meeting destinations, supported by over 480 hotels and 130,000+ rooms.

For businesses, this means competition is stiff, but opportunity is rich. Consumers here expect more than comfort—they expect magic, personalization, and ease. Hospitality companies that thrive in Orlando do so by offering experiences that marry efficiency with delight. Think lightning-fast check-ins, bespoke dining options, and family-friendly programming.

Las Vegas, NV: Where Over-the-Top Is the Starting Point

Las Vegas is more than the Strip. It’s a city that understands the psychology of hospitality. With over 150,000 hotel rooms, it’s also one of the most competitive landscapes in the world. In 2023, visitor numbers reached 40.8 million, approaching pre-pandemic levels.

What keeps Vegas on the map isn’t just gaming. The rise of culinary tourism, residency performances, and luxury spas has broadened the appeal. Still, the city grapples with sustainability concerns—from water usage to energy consumption. In response, major players like MGM Resorts have adopted green initiatives, including LEED-certified buildings and plastic-free pledges.

For business owners, this means sustainability isn’t a bonus—it’s a baseline. Guests are paying attention to ethical practices, and those that fail to adjust risk falling behind.

New York City, NY: The Icon That Keeps Reinventing Itself

New York is home to over 700 hotels and draws more than 60 million tourists each year. As a cultural and financial capital, it sets standards others follow. Hospitality here is about curation and access—from hidden speakeasies to iconic five-star stays. But the city has not been without controversy.

The short-term rental debate has caused friction among stakeholders. With new laws limiting Airbnbs and similar services, the hospitality market has shifted more demand back to hotels and licensed providers. For entrepreneurs, this is an opportunity to fill gaps left by platforms that once dominated.

Service personalization is key here. Visitors crave authenticity and quality over quantity, and businesses that deliver unforgettable micro-experiences tend to win big.

Ahmedabad & Gandhinagar, India: Growth in Every Direction

These twin cities are undergoing a hospitality renaissance. With over 1,200 premium rooms added in the last year alone, they are preparing for a surge in business and cultural tourism. Events like Vibrant Gujarat and the opening of the Narendra Modi Stadium—the largest cricket venue in the world—have drawn global attention.

The region's rapid growth has raised questions about inclusivity and workforce training. Hospitality businesses have an important role in fostering local talent and ensuring that the economic benefits of tourism reach a broad spectrum of the population.

For consumers, these cities offer a balance of heritage and innovation. Boutique hotels, curated culinary tours, and luxury shopping experiences are beginning to rival those in more established markets.

Lisbon, Portugal: Europe’s Boutique Darling

Lisbon has charmed travelers with its cobbled streets, pastel architecture, and booming food scene. With over 6.54 million tourists in 2024, it has quickly become one of Europe’s fastest-growing destinations. Boutique accommodations and high-end dining now fill neighborhoods that once saw little foot traffic.

However, Lisbon faces gentrification concerns. Rising rents and tourist crowds have led to public outcry, prompting new regulations on vacation rentals. For business owners, this highlights the importance of balance: blending local respect with tourism revenue.

The city’s success also shows the power of storytelling in hospitality. Visitors are drawn to Lisbon for the experience of place—something no franchise can replicate. Small businesses and cultural curators play a crucial role in defining the guest journey.

Greenville, SC & Asheville, NC: The Culinary South Is Rising

Smaller cities like Greenville and Asheville are turning into food meccas. With chef-driven restaurants, locally owned inns, and art-centric experiences, they offer something unique: intimacy.

These towns have leaned into their character, supporting independent businesses and preserving charm. Travelers craving meaningful, slower experiences have noticed. And the growth in tourism dollars has followed. According to Economic Impact of Travel on North Carolina Counties 2023, Greenville saw over $1.2 billion in direct tourism spending in 2023.

For businesses, these cities show how authenticity can be a powerful economic driver. You don’t need scale to succeed—you need vision and consistency.

The Role of Businesses in Shaping Hospitality Trends

No matter the city, one truth remains: hospitality starts with people. Businesses shape the guest experience, and in turn, the industry’s reputation. Today’s travelers expect more than good service. They want story, sincerity, and sustainability.

Companies that invest in training, embrace local culture, and adapt quickly will continue to thrive. The cities profiled above show that size isn’t everything—it’s strategy, adaptability, and heart that win guests over.

Built for Hospitality Visionaries: HoCo

HoCo exists to support hospitality entrepreneurs with strategy, vision, and action. We help hotels, bars, restaurants, and venues launch, expand, and connect with guests in meaningful ways. From branding to operations to curated events, we bring bold ideas to life.

If you’re planning your next hospitality move or looking to breathe fresh energy into your business, HoCo is here to help.

PS: Don’t Miss the Battle of the Babes Cocktail Competition!

Join us at Merchant + Trade for the 4th Annual Battle of the Babes—a cocktail showdown celebrating the region’s most talented mixologists. Sip, savor, and support the creatives behind your favorite bars.