A Rooftop Above the Rest: Why Merchant + Trade is Charlotte’s Premier Cocktail Destination
The skyline of Charlotte is breathtaking on its own, but from the 19th floor of Merchant + Trade, it becomes a front-row seat to the heartbeat of the city. Known as one of Charlotte’s most iconic rooftop bars, Merchant + Trade isn’t just about the view—it’s about the experience. This rooftop gem blends curated cocktails, elevated bites, and dynamic spaces to create an atmosphere where every night feels like an occasion.
As we gear up for the 5th Annual Battle of the Babes Cocktail Competition, there’s no better venue to highlight the creativity, craftsmanship, and energy of the women shaping the cocktail industry than Merchant + Trade.
The Rooftop That Redefines Nightlife
Merchant + Trade offers four unique zones: an indoor bar, outdoor terrace, private terrace, and the lawn. Each area provides a different experience, from lively social gatherings to intimate celebrations. The design creates natural flow, allowing guests to move seamlessly from indoor comfort to open-air views without missing a beat of the city’s energy.
The bar’s reputation is built on its dedication to craft. The cocktail program emphasizes North Carolina-produced spirits, house-made mixers, and locally sourced ingredients. Every drink tells a story—about the region, about creativity, and about hospitality done right. Pair that with their rooftop kitchen serving bites that rival any fine dining menu, and you have a space that blends indulgence with authenticity.
It’s this philosophy—rooted in local pride and elevated with thoughtful execution—that makes Merchant + Trade an ideal home for Battle of the Babes.
More Than a Night Out: A Venue for Every Occasion
Merchant + Trade isn’t limited to after-work drinks or weekend outings. It has become a go-to destination for private events, accommodating groups of all sizes with its flexible layout. From intimate dinners on the private terrace to full-scale corporate parties that take over the entire roof, the venue is designed to transform based on the vision of its guests.
Its reputation extends to some of life’s biggest milestones. Couples seeking an unforgettable wedding venue often turn to Merchant + Trade for rehearsal dinners, rooftop ceremonies, champagne toasts, and post-wedding brunches. The city skyline creates a backdrop that feels cinematic—perfect for marking milestones with family and friends.
For many, Merchant + Trade isn’t just a bar. It’s the kind of place where life’s moments, both big and small, are celebrated with style.
Why Merchant + Trade is the Perfect Stage for Battle of the Babes
The Battle of the Babes Cocktail Competition is not just another event on the calendar—it’s a cultural moment for Charlotte’s hospitality industry. The competition celebrates women bartenders and mixologists, giving them a platform to showcase their talent, innovation, and passion for their craft.
Hosting this event at Merchant + Trade brings together the very best of Charlotte nightlife: an unbeatable view, a setting designed for connection, and a commitment to elevating the craft of cocktails. The rooftop’s reputation for creativity and excellence mirrors the values of the competition itself.
The synergy between venue and event is undeniable. Guests will sip and savor cocktails crafted by some of the most talented women in the industry, all while immersed in the vibrant energy of one of Charlotte’s most iconic spaces.
What Guests Can Expect at Battle of the Babes
Mark your calendars for Sunday, September 28, 2025, from 4 PM to 8 PM at Merchant + Trade. The competition promises more than a showcase—it’s an experience.
Your ticket includes:
Entry to the event
8 expertly crafted cocktails
Heavy hors d’oeuvres from Merchant + Trade’s rooftop kitchen
A swag bag packed with surprises
Entertainment and energy you won’t find anywhere else
This isn’t just about cocktails. It’s about celebrating community, creativity, and the power of women in hospitality. For industry insiders, it’s an opportunity to see the next wave of talent. For cocktail lovers, it’s a chance to sip, cheer, and connect in one of Charlotte’s most stunning venues.
How Consumers and Businesses Play a Role
Events like Battle of the Babes don’t just spotlight bartenders—they shine a light on the broader hospitality industry. Consumers play a key role by supporting events, attending competitions, and choosing to dine, drink, and celebrate at women-led establishments.
For businesses, competitions like this are reminders of how vital inclusivity and innovation are to growth. Investing in talent, creating space for diverse voices, and engaging with the local community aren’t just buzzwords—they’re strategies that fuel long-term success.
HoCo’s Commitment to Hospitality
Behind Battle of the Babes is HoCo, a company dedicated to reviving and unifying the hospitality industry through collaborative events, partnerships, and advocacy. By creating platforms where talent can shine, HoCo brings together professionals and enthusiasts who share a vision for a stronger, more inclusive industry.
From consulting to event production, HoCo helps businesses thrive by embracing innovation while staying rooted in community. Their mission is clear: reshape the future of hospitality with resilience, creativity, and collaboration.
Be Part of the Celebration
The 5th Annual Battle of the Babes Cocktail Competition is more than an evening out—it’s a celebration of talent, culture, and connection. And there’s no better place to experience it all than atop Charlotte at Merchant + Trade.
Tickets sell quickly, and this year’s event promises to be bigger and better than ever. Don’t miss your chance to be part of the excitement.
Raise a glass with us on September 28th, and witness firsthand how Merchant + Trade and Battle of the Babes are shaping the future of Charlotte’s hospitality scene.
